H&M, or Hennes & Mauritz AB, is a Swedish multinational retail company that offers fashion and accessories for men, women, teenagers, and children. With more than 5,000 stores in 74 countries, H&M has become one of the largest clothing retailers globally.

The H&M brand was established in 1947 by Erling Persson in Västerås, Sweden. Initially, it was named Hennes, meaning “hers” in Swedish, and only sold women’s clothing. In 1968, Persson acquired the hunting and fishing equipment store Mauritz Widforss, and the company was renamed Hennes & Mauritz.

Over the years, H&M has grown into a global brand known for its fast-fashion business model. H&M releases new collections every season, and the prices are generally affordable, making it accessible to a wide range of customers. The company also collaborates with well-known designers, such as Karl Lagerfeld, Alexander Wang, and Balmain, to create limited edition collections.

In addition to its clothing lines, H&M also offers a range of accessories, including jewelry, hats, and bags. The company’s eco-friendly Conscious collection features sustainable materials, such as organic cotton, recycled polyester, and Tencel lyocell.

H&M has faced criticism in the past for its fast-fashion business model, which some say contributes to the throwaway culture and encourages overconsumption. The company has since taken steps to become more sustainable, including launching its Conscious collection and implementing a garment collecting program to reduce textile waste.

H&M has also faced controversies regarding labor practices in its supply chain. The company has made commitments to improve working conditions and pay fair wages, but some activists argue that more needs to be done to ensure the protection of workers’ rights.

Despite these criticisms, H&M remains a popular brand worldwide, with a strong online presence and an extensive network of physical stores. The company has been expanding its e-commerce capabilities in recent years, with online sales accounting for an increasing percentage of its total revenue.

In conclusion, H&M has established itself as a major player in the fashion industry, known for its affordable and trendy clothing lines. While the company has faced criticism for its fast-fashion business model and labor practices, it has taken steps to become more sustainable and socially responsible. As a result, H&M remains a popular choice for shoppers looking for fashionable and affordable clothing.

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