Fareway announced that PayPal and Venmo are now accepted forms of payment at the company’s 129 store locations. With the continued growth of digital payment adoption across the country, Fareway and Blackhawk Network will work with PayPal and Venmo to bring in-store digital payments to the Midwest grocer.

Fareway customers are now able to pay using PayPal or Venmo QR codes at checkout. Customers simply open either the PayPal or Venmo mobile app and click the “Scan” button and select the ‘show to pay’ option. PayPal customers will be able to pay using stored debit or credit cards, bank accounts, PayPal balance, or PayPal Credit. Venmo customers can pay using their stored debit or credit cards, bank account, Venmo balance or Venmo Credit Card for eligible customers.

“This new technology expands on Fareway’s commitment to provide the best in customer service, with personalized and efficient options for our customers,” said Mike McCormick, Chief Retail Officer at Fareway. “With the rise in demand for mobile payments and digital options, we’re confident that our partnership with Blackhawk and PayPal will be positive for both customers and our company.”

“As mobile payment adoption continues to climb, it’s become increasingly important for retailers to meet the demands of a changing consumer, helping to drive loyalty and growth,” said Brett Narlinger, head of global commerce at Blackhawk Network. “Helping our partners like Fareway to continue to grow and expand their digital payment capabilities is a core focus for Blackhawk.”

Research from Blackhawk Network shows digital wallet and payments are driving an increase in shopper loyalty as 63 percent of respondents report they are more likely to shop at a retailer if they accept the digital payments they use, and 73 percent of respondents say they want to be able to pay the same way they pay online and in-store1.

As part of Blackhawk’s research, PayPal is the number one digital payment tool shoppers intend to use in 2021, with 60 percent of surveyed digital payment users planning to continue using PayPal once shopping returns to pre-pandemic levels1.

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