A comprehensive review of the state of US merchants’ gift card offerings

The U.S. gift card market is projected to grow by 9.5 percent year-over-year to reach $188.8 billion in 2022. NAPCO Research’s fifth annual gift card industry research report, sponsored by Blackhawk Network, provides a comprehensive review of U.S.-based merchants’ gift card programs. One-hundred total retailers were evaluated in the omnicommerce assessment. More than 175 criteria were designed to evaluate expected and emerging capabilities for merchants’ digital and physical gift card offerings.

Retailers should download this report to learn:

  • best practices to optimize your mobile, digital and in-store gift card program;
  • how to offer flexibility and personalization within your gift card program; and
  • other innovative ways your company can sell, use and deliver gift cards.

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